Product Information For Food Packaging

Successful food packaging not only attracts consumers' attention and interest in the product through the use of shape, color, pattern, and material, but also enables consumers to accurately understand the product through packaging. Because the purpose of people's purchases is not the packaging, but the products inside the packaging. The most effective way to accurately convey product information is to truly convey the product image, which can be achieved through fully transparent packaging, displaying products through windows on packaging containers, drawing product graphics on food packaging, providing concise text descriptions on packaging, printing colored product photos on packaging, and so on.

Accurately conveying product information also requires the packaging grade to be compatible with the product grade. Concealing or exaggerating the quality, functionality, etc. of the product is a failed packaging. The ginseng exported from our country was once packaged in burlap bags and cardboard boxes. Foreign merchants suspected it was dried radish, so they naturally understood it from this crude packaging grade.

On the contrary, using luxurious and expensive packaging for low-end products will not attract consumers. Most of the small food packaging printing in our country's market is very exquisite, with eye-catching colors, gorgeous patterns, and silver shimmering aluminum foil bags accompanied by moving instructions, which have great appeal to consumers, especially children. However, many times the value of the food in the bag is far from the selling price, making people feel deceived. Therefore, the grade of the packaging must be in line with the grade of the product.

Based on successful experiences in domestic and international markets, packaging for high-end daily consumer goods used by high-income earners often adopts simple and clear images, soft and elegant colors, and high-quality materials; For low-end daily consumer goods used by low-income individuals, clear and bright colors and images are often used, and the word "affordable" is used to accurately convey product information to consumers and make them understand.

Accurately conveying product information also requires that the shape, color, pattern, etc. used in packaging do not violate people's habits, leading to misunderstandings.

There is experience with the use of color in food packaging design, such as using other colors instead of yellow packaging design for butter, which is unsold, and using blue packaging for coffee, which is also unsold because people have a relatively fixed understanding of the product content represented by certain colors for a long time. These colors can also be called product image colors. Some of the colors in the product image come from the product itself. Tea represents tea, peach represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and coffee color is derived from coffee.